Event Branding

Fall Rally

Key artwork and signage for Winshape's annual fall internal event.

Overview

2023

What I Did

Event Branding Key Artwork Wayfinding & Signage

Fall Rally is one of Winshape's two annual internal events that bring together hundreds of employees across five sub-ministries.

Winshape asked Braintrust to riff on its existing brand by creating key artwork that reflected the theme of the year: carnival games. I led our design team through developing artwork that we then applied to a variety of branded wayfinding installed throughout the event venue.

Credits

RVRB Agency, Photography
Winshape Foundation, Client
Braintrust Creative, Agency
Edward Sun, Lead Designer
Yujin Kim, Designer
Rahel Ma, Junior Designer