Celebrating AAPI Heritage.
116 Limited t-shirt club
116 Limited is Reach Recordâs monthly t-shirt drop.
Every month, Reach Records partners with an artist to reimagine the 116 logo on a new shirt that goes out to hundreds of fans. For AAPI heritage month, they commissioned me to create a design that honored my faith and cultural identity.
Problem
The surge in anti-Asian hate crimes brought mainstream attention to the Asian American experience. Reach needed a meaningful and authentic way to stand in solidarity with the AAPI community.
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Solution
An illustrative t-shirt design that reimagined the iconic 116 logo through the lens of Chinese culture, delivered to fansâ homes during Asian American and Pacific Islander Heritage Month.
A dragonâa symbol of Chinese culture in the Westâdoubles as the S in the 116 logo, reimagining Reachâs iconic logo through the lens of my cultural heritage.
2,000+ hand-placed points, 300+ paths, and 3,000+ bezier handles make up an illustration that pays homage to the detailed craftsmanship of traditional Chinese art.
The Instagram post of this artwork also garnered record engagement on Reach Recordsâ accountâlikes, comments, shares, and saves reached an all-time high with this art.
“Edward is SO DOPE! I appreciate his desire to make something both honorable and accessible, and I think he killed it! Overall, this is personally one of the more exciting 116 Limited designs Iâve seen in a while. Great work!”
Credits
Client: Reach Records / 116 Supply Co.
Visual Artist: Edward Sun
Special Thanks: Joe Malone, Marcus Hollinger