PA Conference of SDAs
As requested by Matt Stroup
Mar 5, 2025

Series Branding Proposal

Confidential

Quote good for

14

days

This is your proposal, custom-made for your project based. You'll find pricing, goals, timeline, and sample work below. Let me know if you have questions!

Email questions to edward@edwardcreates.com

Email questions to edward@edwardcreates.com

A Personal Note

Hey Matt, loved chatting with you about your vision for the Busting Bible Myths series. Like I said, this project is right up my alley. I'd be honored to design series branding that helps you reach that Gen X/millennial crowd!

Edward Sun
Edward Creates LLC

Project Goals

Based on our conversations, I've heard these key goals from you.

Appeal to Gen Xers and older millennials.
Versatile series branding.
Branding designed for motion.
A graphics package to support the series.

Complete with lower thirds designs and social media banners/graphics.

Branding designed for motion.
Branding designed for motion.
A graphics package to support the series.

Complete with lower thirds designs and social media banners/graphics.

Packages

For all these plans, 50% is due upfront to secure time in my schedule, and the remaining 50% is due at file handoff.

Option A

Brand Sprint

$3,000

Timeline:
1 Week

A compressed 1-week brand intensive to save time and cost.

Simple Logo Family

A simple family of logos that work in every situation (no custom illustrations).

Basic Visual Identity

Simple graphic elements—no patterns or custom illustrations.

2-3 Graphic Templates

Lower thirds, full-screen graphic, social media graphics—you name it.

Simple Color Palette

5-8 recommended brand colors.

Brand Font Pairings
2 Brand Options

Fewer options to keep decision-making simple and quick.

Option B

Essential Branding Package

$4,500

Timeline:
8 Weeks

The most comprehensive brand identity process for a long-lasting, timeless brand.

Full Logo Family

A versatile family of logos that works everywhere.

Full Visual Identity

A comprehensive design system complete with graphic elements, textures, photo styles, typography, and more.

Social Branding Graphics

Branded profile pictures and banners for all social platforms.

5-8 Branded Templates

Of your choice. These might be on-screen overlays, social graphics—it's up for discussion.

Comprehensive Color Palette

9-12 core brand colors with shades.

Brand Brief

A 1-page guide to protect your brand.

4-6 Logo Options
Option C

Full Broadcast Package

$7,500

Timeline:
10 Weeks

A full branding suite with extra deliverables for a polished broadcast presence.

Everything in Option B
2-3 Graphic Variations

For each branded template, receive 2-3 variations to keep visuals fresh throughout the series.

YouTube Thumbnail Template
2-3 Detailed Mockups

Of your choice. These could be website homepages, merch, print handouts, etc.—it's up for discussion.

3-5 Video Title Templates

Easily updatable branded text-based layouts to overlay on video sections/episodes.

Layered Project Files

Past Work

I've worked with countless organizations like yours.