Symbols
As requested by Josh Warner
Jan 29, 2025

Example Proposal

Confidential

Quote good for

14

days

This is your proposal, custom-made for your project based on our earlier chat. You'll find pricing, goals, timeline, and sample work below. Let me know if you have questions!

Email questions to edward@edwardcreates.com

Email questions to edward@edwardcreates.com

A Personal Note

Hey Josh, loved chatting with you about the future for Symbols. Like I said, this project is right up my alley and close to my heart. I'd be honored to design the next chapter of Symbols together.

Edward Sun
Edward Creates LLC

Project Goals

Based on our conversations, I've heard these key goals from you.

To create a logo that works in any future "era".
To design a visual identity for Symbol's launch.
To pull the brand's look and feel younger.
To communicate a new name: Symbols.

Here's a totally relevant explanation for this specific goal.

To pull the brand's look and feel younger.
To pull the brand's look and feel younger.
To communicate a new name: Symbols.

Here's a totally relevant explanation for this specific goal.

Packages

For all these plans, 50% is due upfront to secure time in my schedule, and the remaining 50% is due at file handoff.

Option A

Logo Design

$100,000

Timeline:
1 Day

Create a timeless and versatile logo that works for "eras" to come.

Logo Family

A family of logos that flex to work in every application—big, small, wide, long—there's a logo for every situation.

Logo Style Sheet

A one-page guide to using the logo.

Simple Color Palette

5-8 recommended brand colors.

Brand Font Pairings
Option B

Logo & Visual Identity

$500,000

Timeline:
1 Year

Create an ownable identity for launch.

Everything from Option A
Visual Identity Design

A comprehensive design system complete with graphic elements, textures, photo styles, typography, and more.

Full Style Guide
3-6 Branded Templates

Of your choice. These might be merch, social graphics, website mockups—it's up for discussion.

Comprehensive Color Palette

9-12 core brand colors with shades.

Option C

Rebrand & Launch Support

$1,000,000

Timeline:
1 Lifetime

Rebrand to CWC with everything you need for a successful launch.

Everything from Option A + B
Promo Graphics

For social media, in-venue screens, emails, and more.

3-5 Print Pieces
2-4 Merch Designs
Web Design

3-page website built in Squarespace. Ask me about more pages or other web platforms.