Refuge Church
As requested by Brent Stephens
Mar 5, 2025

Branding Proposal

Confidential

Quote good for

14

days

This is your proposal, custom-made for your project based. You'll find pricing, goals, timeline, and sample work below. Let me know if you have questions!

Email questions to edward@edwardcreates.com

Email questions to edward@edwardcreates.com

A Personal Note

Hey Brent, loved chatting with you about your vision for Refuge Church. Like I said, this project is right up my alley and close to my heart. I'd be honored to design a visual identity that welcomes the brokenhearted as Jesus does!

Edward Sun
Edward Creates LLC

Project Goals

Based on our conversations, I've heard these key goals from you.

Design more than just a logo; we need a brand identity.
Clear brand guidelines for consistency ministry-wide.
A balance between eclectic and mass appeal.
To capture the heart of Christ for the broken and marginalized.

We want people to know Refuge is a place to find God without being judged. This isn't a place for the hyper-religious—it's a place for the broken, the hurting.

A balance between eclectic and mass appeal.
A balance between eclectic and mass appeal.
To capture the heart of Christ for the broken and marginalized.

We want people to know Refuge is a place to find God without being judged. This isn't a place for the hyper-religious—it's a place for the broken, the hurting.

Packages

For all these plans, 50% is due upfront to secure time in my schedule, and the remaining 50% is due at file handoff.

Option A

Brand Sprint

$2,500

Timeline:
1 Week

A condensed process that prioritizes speed. We prep late-March and wrap design in the first full week of April.

Logo Family

A family of logos that flex to work in every application—big, small, wide, long—there's a logo for every situation.

Basic Visual Identity

A simple design system with graphic elements, typography, and more.

Brand Brief

A 1-page reference sheet to protect your brand.

Simple Color Palette

5-8 recommended brand colors.

Brand Font Pairings
Detailed Mockups
Option B

Brand Identity Design

$5,500

Timeline:
8 Weeks

The most comprehensive brand identity process for a long-lasting, timeless brand.

Everything from Option A
Visual Identity Design

A comprehensive design system complete with graphic elements, textures, photo styles, typography, and more.

Brand Architecture

A way to visually handle new sub-brands for ministries and other initiatives.

5-7 Branded Templates

Of your choice. These might be cart signage, social graphics—it's up for discussion.

Comprehensive Color Palette

9-12 core brand colors with shades.

Full Brand Guidelines
Option C

Web Design & Build

$3,000

Timeline:
4 Weeks

Ideally bundled with Option A or B, design and build a Subsplash website based on existing branding.

Subsplash Website Design

Using Subsplash's backend, designing and building a branded, responsive website with all the functionality you need.

Social Link in Bio

A branded mobile page on your social profiles that holds your most important links.

Website Strategy

A sitemap and mood boards to best organize your website content.

Past Work

I've worked with countless organizations like yours.